Greenpeace The Naked King, Demand toxic-free fashion campaign demands children clothing without harmful chemicals.
Greenpeace organization seriously took up fashion: several luxury brands have been criticized for the use in the production of clothing of harmful chemicals. Greenpeace accused several brands (such as Dolce & Gabbana, Giorgio Armani, Versace, Hermes, Christian Dior, Louis Vuitton and Marc Jacobs) of use of harmful chemicals to create children clothing. Now they launched a global campaign to make brands to stand for safe, ethical production. The initiative is called Detox. The King Is Naked.
Before pressing charges, Greenpeace representatives have bought 27 items of clothing from several retail stores and conducted research which showed that 16 samples (eight of which were made in Italy) contain dangerous chemicals.
“You might be surprised to discover that though luxury fashion may be exclusive, hazardous chemicals are not. Greenpeace has revealed that it doesn’t matter how much you pay – these beautiful clothes are hiding an ugly truth. The results of Greenpeace International’s latest investigation show that many of these products are not what they claim to be. Whilst the advertising behind these clothes portrays them as pristine and exclusive, the levels of hazardous chemicals found in many were no different to those found in fast fashion and sportswear brands. The concentration of a certain hazardous chemical (nonlyphonol ethoxylates or NPEs) in some items labelled as ‘Made in Italy’ may even raise the question as to whether these clothes were entirely manufactured in Europe. Brands like Versace, Louis Vuitton, Dior and Dolce & Gabbana may wrap their clothes in beautiful fairy tales, but in reality they are spinning their customers a fashionable lie.”
“This latest study by Greenpeace International reveals an unfashionable truth about the hazardous chemicals found in children’s clothing and footwear made by eight luxury fashion brands. Sixteen of the 27 tested products (59%) were found to contain one or more of the following hazardous chemicals: nonylphenol ethoxylates (NPEs), phthalates, per- or polyfluorinated chemicals (PFCs), and antimony. These chemicals are being released into our rivers, streams and lakes not only from textile manufacturing sites in production centres like China, but also from pieces of clothing bought and sold around the world. Once released into our waterways, many of these substances can be hazardous, hormone-disrupting and persist in the environment, posing risks to the health of all children and adults everywhere. By being implicated in this toxic scandal these luxury brands are not only deceiving their customers but toying with our future and polluting our planet.”
Do you think Fashion needs a better traceability, just like – most of – the food we eat?
